Freedom Honda completes $4M Honda facility renovation

Freedom Honda has completed a $4 million renovation featuring the newest Honda logo and brand image.

"This renovation is an investment in the customer experience of Freedom Honda," said Dan Kelly, zone manager for market representation American Honda. "From a redesigned showroom to a climate-controlled service lane and a more comfortable customer lounge, every part of the project was planned around convenience and hospitality. We know our customers will love Honda's latest Blue Stage design with its modern, open environment."

The 12-month renovation transformed approximately one-third of the former showroom space into a 2,700-square-foot climate-controlled service lane reception. The remaining two-thirds of the area now supports a 5,700-square-foot showroom, customer lounge and sales offices. Additional customer-focused enhancements include a dedicated, covered area for new vehicle handover experiences, electric vehicle charging stations and an expanded retail parts counter.

The customer lounge now offers a mix of work and relaxation spaces, including two powered work bars or tables and comfortable lounge seating. Exterior improvements also include new LED lighting throughout the parking lot to enhance late-day customer experience and support security.

"The new layout gives our team more efficient ways to serve customers while giving guests a brighter, easier and more welcoming experience from the moment they arrive," said Tim Sturdivant, dealer/operator. "It also positions us for continued growth as customer expectations and automotive technology continue to evolve."

The updated facility was designed to support increased service and sales traffic. The dealership has hired 10 new team members to support increased customer visits. A dedicated internet sales staff now assists customers throughout South Carolina and beyond.

The renovation was designed by Priest Architecture of Charlotte, with construction completed by Southside Constructors Inc. of Charlotte.

For more information on Freedom Honda, visit www.freedomhondasumter.com or call (803) 469-2595. Sales hours are 8:30 a.m.-7 p.m., and service hours are 7:30 a.m.-5:30 p.m. A shuttle is available for service department customers Monday-Friday, 7:30 a.m.-5:30 p.m.