'Modern, fresh' Tru by Hilton to open late July in Sumter

BY BRUCE MILLS
bruce@theitem.com
Posted 6/28/18

A new mid-scale-market hotel is about to open its doors in Sumter.

According to Raj Patel, operator of the soon-to-be completed Tru by Hilton on Broad Street, that hasn't happened in a long time in town. Patel said Wednesday he expects his new …

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'Modern, fresh' Tru by Hilton to open late July in Sumter

Posted

A new mid-scale-market hotel is about to open its doors in Sumter.

According to Raj Patel, operator of the soon-to-be completed Tru by Hilton on Broad Street, that hasn't happened in a long time in town. Patel said Wednesday he expects his new hotel, at 2607 Broad St., to open by late July.

He said the mid-scale customer segment is looking for hotel rooms at an average of $100 per night, give or take $10.

Patel described the Tru brand by Hilton Worldwide as "modern and fresh" and the parent company's fastest-growing model.

He said most hotel guests these days are looking for consistency, quality and value as opposed to a high price.

Patel said he thinks Tru by Hilton hits all those marks better than any other new brand today in the industry. Additionally, Tru will fill a niche market previously unavailable in Sumter, which hasn't added a new mid-scale hotel in years, according to Patel.

Tru will include 90 guest rooms and a large 2,880-square-foot lobby, where people can socialize, play pool, relax, work or watch TV on a 50-inch flat-screen, he said. Other perks include an indoor pool, free hot breakfast area, full gym and an outside patio with large, jumbo games.

A 24/7 Market in the lobby will allow guests to satisfy snack cravings any time and will include single-serve beer.

The hotel also will feature vibrant colors and allow guests to "enjoy the hotel experience, versus just having a bed and shower," Patel said.

"It's a good place to stay and not get bored at the hotel," Patel said. "You can go to the lobby, chill, play pool, play some games, or go to the business center and surf the internet."

The hotel property is next door to Buffalo Wild Wings, so guests can walk over and enjoy a full-service restaurant, too.

Patel also operates four other hotels in that area on Broad Street - SpringHill Suites by Marriott, Holiday Inn Express & Suites, Candlewood Suites and America's Best Value Inn & Suites, formerly Days Inn.

The location on Broad Street is also ideal, Patel said, because it is near Shaw Air Force Base. He said military-associated guests represent more than 30 percent of his overall stays at his current hotels in the area.