New company chosen to produce FTC phone book is contacting businesses

FROM STAFF REPORTS

FTC announced Monday a change in who produces its directory, including its yellow pages, to the nation's largest and oldest directory publisher of rural telephone cooperatives.

Vivial, formerly known as the Berry Co. and based out of Dayton, Ohio, will be taking over for Data Publishing, which produced the FTC "phone book" for the past decade.

Dent Adams, FTC's chief operating officer-subsidiaries who leads the division that oversees the directory, said while "change is never easy," the timing for the new partnership was "perfect."

"We conducted an exhaustive search and chose Vivial because of its deep experience. The company has a rich history and understands rural telephone markets and publishes literally hundreds and hundreds of directories across the nation," Adams said.

Members of the Vivial sales team have already started contacting businesses, both by phone and in person. The process will continue for the next few months before the directories are delivered in late spring.

Businesses that want to reach Vivial immediately can do so by contacting Maria Florentine at (937) 610-4157 or mflorentine@vivial.net.